![]() Ultimately, these findings are just guidelines. ![]() It’s, therefore, crucial to double-check the cultural significance of your color scheme to avoid offending some of your users. On the other hand, in Latin American cultures, it could mean conflict when combined with black. But in Asian cultures, it’s often a symbol of happiness and celebration. However, that doesn’t mean you should disregard the impact of culture on color choices because they can be significant.įor instance, red is commonly used in UI design to connote danger or a warning. Hence, if you were to create an app aimed mostly at women, going with softer colors is ideal.Īn interesting thing about these studies is that respondents came from various countries, meaning color choices tend to be universal worldwide. There are other things like tints, shades, and vividness, which also affect perception.įor example, a follow-up study in 2007 discovered that males prefer brighter colors while women prefer softer colors. The reason is that blue is commonly associated with safety and tranquility-desirable qualities at any age and gender.īut the type (whether blue, red, etc.) is just one aspect of color. Here’s a study by Joe Hallock that illustrates this:įrom both studies above, you’ll see that blue is a universally loved color, which is why it’s a safe bet when designing your apps. ![]() Notice how people cite blue as their favorite color most of their life but suddenly shift to red once they reach an advanced age (over 70 years old).īut age is just one factor. You’ll also realize that color preferences tend to change as we grow older. Here are the results of one survey that’s been ongoing since 2011: ![]() See, while each person will have their favorite colors, you’d be surprised by how universal some choices are.įor instance, several studies have shown that people of the same age tend to have similar color preferences. The first step in determining your color palette is to research your audience and determine how they perceive different colors so that you can use the appropriate ones for your app. ![]()
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